I should be shot!
I almost forgot to mention a comment my buddy, Jill Whalen, made about the black hat – white hat analogy we use in SEO.
It was during the future of SEM session and she said that whoever it was who coined that phrase “should be shot.”
I contemplated sticking my hand up to say “I believe that was me” and decided – better not!
I used the analogy as a complete throwaway in an interview I did with Peter Da Vanzo way back when.
I’m certainly not aware of the terminology being used prior to that in our industry.
Actually, re-reading the interview had me chuckling again. Ahhh, the comedic power of Merlot 😉