I should be shot!

I almost forgot to mention a comment my buddy, Jill Whalen, made about the black hat – white hat analogy we use in SEO.

It was during the future of SEM session and she said that whoever it was who coined that phrase “should be shot.”

I contemplated sticking my hand up to say “I believe that was me” and decided – better not!

I used the analogy as a complete throwaway in an interview I did with Peter Da Vanzo way back when.

I’m certainly not aware of the terminology being used prior to that in our industry.

Actually, re-reading the interview had me chuckling again. Ahhh, the comedic power of Merlot 😉