Mike Grehan says...

Random musings about search marketing, flying around the planet, networking and people watching.

Saturday, January 14, 2006

Mr Angry, the aggressive guy...

I just discovered that Mr Angry is actually Mr Andy Hagans, who seems to be part of Patrick Gavin's text link company (yes?) Sincere apologies if I'm wrong, but I think there's a connection?

Actually, I met Patrick in Chicago last month. That was the first time I'd seen him since we first met for about the total sum of 25 seconds in New Orleans.

He was with Nick W, formerly of Threadwatch. We had a quick drink and a few minutes chat, at Dave Naylor's table, I seem to remember. In fact, I popped in to watch Patrick's presentation in the buying and selling links session the following day. It was very good.

I didn't know there was a connection between all three (again, I'm making an assumption).

It looks as though Andy lives in Shanghai. I wish I'd known, we could have had that beer when I was there for ad:tech (minus the hug, no worries, I understand this. Greg Jarboe HATES it when I hug him - which is why I still do it, of course ;-)

In fact, I had an extra pass for the event which I could have passed on. Maybe this year when I go back we'll have a get together.

Anyway, I just had a chance to look at some of the comments from my post yesterday. And I wondered if Andy wouldn't mind expanding on something as I'm very curious. And I'll repeat: curious. Nothing more. That's all.

In your comment you mention working for clients who may only have $1,000 as a marketing budget. I'm intrigued to know what a client would get for that? In terms of service, I mean.

I'm not poking for trade secrets. I do sincerely, only want to know what the package consists of?


  • At 8:06 PM, Blogger Andy H said…


    What can a client get for $1,000 USD?

    That's a darn good question :-)

    First things first:

    1) No longer in Shanghai. Lived there last year for a bit though. And dying to go back.

    2) I do work at TLA with Patrick Gavin. I also operate a link building firm @ andyhagans.com (completely independent from TLA).

    3) As for what you can get for 1K if you're a mom and pop -- a LOT in my opinion. IF you're willing to put in the elbow grease yourself.

    1K would get you a couple hours (give or take) of phone consulting from a leading SEO firm like SEOmoz or WeBuildPages. Even in that amount of time, they could give you tons of actionable advice you can follow up on to get a site to rank on a shoestring budget (i.e., no more money, but your own time).

    Or if you're talking me personally, it would buy my 'consulting link building plan'. This is where I guide the client through 3 basic link building steps: syndicating an article [with link], syndicating a press release, and submitting to select directories (with THE CLIENT putting in the elbow grease, e.g. doing the actual writing, filling out forms, etc.)

    Will their site rock the SERPs for competitive keywords? Of course not. But it would give them a foothold (something to build on), and would probably get them ranking for some long tail and/or local search terms. Which, for a small business, could still be 'significant' exposure.

  • At 1:50 PM, Blogger TopRank said…

    Hey Andy, no social bookmarking or tagging in your plan? :)

  • At 5:58 PM, Blogger Brian Turner said…

    Andy, I'm not knocking your business model - I'd be impressed if Mike offered a few hours consultancy for just $1k.

    However, IMO a mom & pop looking to go online is burning their money if they just get consultancy. They're not looking to be told what to do - they want to see it themselves.

    More than likely, they have a far bigger budget, but are looking for some hand-holding to get their business online - looking for initial results that could extrapolate to a bigger budget.

    If you can deliver that to 100 businesses with a $1k budget each, they may only have a total per sale value of $100k - but more than likely their Customer Lifetime Value would be well in excess of $1 million.


  • At 7:35 PM, Blogger Esoos Bobnar said…

    I'd agree with Andy that purchasing some consulting time is probably the best deal for mom and pops.

    For few hundred bucks, you can get on the phone with a professional who can offer you some very creative ideas on building some solid incoming links, and help the newbie avoid what could be some expensive mistakes.

    If you come away with an actionable plan that you can implement yourself, it's usually a lot cheaper than paying that firm to implement it for you.

  • At 4:47 PM, Blogger Horisly's Spaces said…

    sorry to here that,my condolences


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