Mike Grehan says...

Random musings about search marketing, flying around the planet, networking and people watching.

Monday, July 23, 2007

The organic/paid switcheroo...

In my ClickZ column today, I've written about Universal search again. In particular, I showed a couple of examples of a video result for Dove. But more interestingly, a commercial result on the organic side of the page.

However, as I wrote the column when I was in Los Angeles last week, I noticed that the results in the UK are very different. Fortunately, I took a screenshot of the search for - bourne ultimatum - and as you can see, it's most certainly a commercial result on the left hand side of the page.

Yup, clearly marked "Google Promotion" and just a little scary. I've suggested in my column that, it may happen that for purely commercial queries, we may start to see commercial results on the left hand side of the page, with a little list of those blue organic links on the right hand side.

Crazy thought... or not?


  • At 3:34 PM, Blogger LauraM said…

    I found something interesting while searching through Google yesterday - a search for the book title "A Briefer History of Time" not only yielded a number one ranking for the book through Google's own books.google.com - with a nice little graphic of the book cover.

    I also noticed a little further down the page a second listing - pointing to the exact same page - sans book cover graphic.

    Is Google stacking the deck in its own favor?

  • At 4:28 PM, Blogger MikeG said…


    Was that search in the UK or the US?

  • At 6:22 PM, Blogger LauraM said…

    This search was done in the US. Actually, searches for other book titles had similar results, but the second listing didn't always appear on page 1. Would you like me to send you some screen shots?

    By the way Mike, I'd like to take this opportunity to thank you for dinner and pleasant conversation during the Bruce Clay SEO ToolSet training last week. Quite enjoyable.

  • At 6:28 PM, Blogger LauraM said…

    You can e-mail me at lmandzok@webmetro.com.

  • At 10:15 AM, Blogger ハリソン said…

    this blog is kawaii XD
    チラシ 印刷
    I am sorry for doing this lol
    I like to drinkコーヒー these days.
    you know?
    its food for sake.

  • At 10:16 AM, Blogger ハリソン said…

    you know評判管理?


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