Mike Grehan says...

Random musings about search marketing, flying around the planet, networking and people watching.

Monday, December 12, 2005

I should be shot!

I almost forgot to mention a comment my buddy, Jill Whalen, made about the black hat - white hat analogy we use in SEO.

It was during the future of SEM session and she said that whoever it was who coined that phrase "should be shot."

I contemplated sticking my hand up to say "I believe that was me" and decided - better not!

I used the analogy as a complete throwaway in an interview I did with
Peter Da Vanzo way back when.

I'm certainly not aware of the terminology being used prior to that in our industry.

Actually, re-reading the interview had me chuckling again. Ahhh, the comedic power of Merlot ;-)


  • At 10:12 AM, Protheus said…

    Hey Mike, the whole black hat white hat thing has gone too far, is there any white hat telemarketing ? or any black hat email marketing? Why is search the only hat filled industry ? I wonder, i guess when we all become normal marketers again and stop trying to be engineers this debate might end ...

  • At 10:58 AM, MikeG said…

    As you can see - when I coined it, I was just joking with it. I had no idea the entire industry would adopt it!

    When engineers and tech-heads actually read a marketing book instead of a software manual, for a change, then maybe they'll understand some marketing speak too!

  • At 9:09 PM, Gord said…

    Hi Mike, Looks like you're enjoying life with the travel to places like China. Not to put pressure on you, but I am looking forward to your updated book.

    I don't know if we can classify my question as "reverse engineering" engineering topic, but link analysis has to start somewhere. One topic you may or may not be covering is what is commonly known as link reputation.

    I'd like to know more about how much information Google passes along with a link. How much data can Google store along with links and through how many links can this information be passed?

    Gord C

  • At 10:30 PM, MikeG said…


    You obviously have my book, it seems. But two additions in between help to clarify a number of things:



    Hope that helps.



  • At 10:19 PM, gord said…

    No, actually I don't have it yet, but I've read a lot of your articles, etc. online including those two papers (which I'll review again). I just want to dig in deeper into what Google collects with links.

  • At 10:20 PM, gord said…

    I don't get your book yet actually but certainly will soon. I've read a lot of your articles etc. including the those two and I'll review them again. Thanks.


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