Mike Grehan says...

Random musings about search marketing, flying around the planet, networking and people watching.

Monday, April 17, 2006

Textbook SEO - naff!

My Clickz column is over here:

I'm just so sick to the back teeth of having to answer questions at conferences and events that have so little to do with getting a decent rank at search engines. And I'm convinced that a lot of SEO type forums (no, not all of them) are responsible for perpetuating a lot of this nonsense.

I was having a conversation this weekend with some smart people in the industry about textbook SEO and forums. And all agreed with me when I said, there are only two types of information in SEO forums: very useful and complete crap!

It's the trying to figure out which is which for new online marketers which is the difficult bit.

This year, I'm on a mission to eliminate any unnecessary tasks that don't affect the ranking of a page profoundly. I mean really get rid of any of the superfluous nonsense frequently preached about meta data and well... any other such waste of time 1999 nonsense.

Of course, I only have my own data to go on. But as we have clients in the hundreds, it means that we have a lot of data to judge performance on.

It'll be interesting to see what useful feedback I get.


  • At 12:29 PM, Aaron Pratt said…

    Must have that interview you did with Matt Cutts...must.......hear........it! ;)

  • At 5:52 AM, BluEnt eSolutions said…

    Hi Mike

    I really agree with you. There should be some thing new and advanced in SEO. We actually got bored with the OLD stuff. Waiting for something new to come!!!


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